Bachelor in Marketing - ZM

Unicaf University (ZM)
Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.
Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.
Aims of the Programme
The aims of the programme are the following:
- To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
- To enable graduates to communicate effectively and think creatively.
Objectives of the Programme
The objectives of the programme are to provide to the student the opportunity to:
- Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
- Apply the key methodologies and tools in different organisation settings.
- Acquire specialised knowledge in marketing communications.
- Interpret and evaluate issues involved in organisational decision-making through the application of problem-solving frameworks.
- Apply marketing strategies in a variety of settings and organisations.
Programme Learning Outcomes
The key learning outcomes of this programme are:
- Explain key marketing concepts and determine their relationship and practical application in a variety of settings and organisations.
- Interpret marketing concepts and communicate effectively in different organisational settings.
- Assess contemporary developments in the local and international marketing field.
- Explain the relationship between marketing theory and practice.
- Define and relate marketing principles and theory to current marketing issues and challenges.
- Assess business processes as they relate to organisational goals and develop strategic plans.
- Identify, analyse and use relevant sources of information in the field of marketing.
- Apply complex qualitative and quantitative data to support strategic and operational decision-making.
- Develop and evaluate problem-solving and decision-making frameworks to propose solutions to organisational opportunities, challenges, risks and change.
UU-Bsc-IND100-ZM
Induction Module
Description

UU-FNT-103-ZM
Introduction to Bachelor Degree
Description

UU-MAN-2010-ZM
Introduction to Management
Description

UU-MTH-1000-ZM
Introduction to Algebra
Description

UU-MKT-1120-ZM
Social Media Marketing
Description

UU-MKT-1140-ZM
Sales Promotion and Direct Marketing
Description

UU-MKT-1150-ZM
E-Marketing
Description

UU-ACG-1000-ZM
Financial Accounting I
Description

UU-BBA-2000-ZM
Communication for Business
Description

UU-MTH-2000-ZM
Statistics I
Description

UU-ENG-1005-ZM
University English
Description

UU-MKT-1230-ZM
Retailing Management
Description

UU-ACG-1001-ZM
Accounting II
Description

UU-MTH-1005-ZM
Quantitative Methods
Description

UU-ECO-2000-ZM
Principles of Microeconomics
Description

UU-ECO-2001-ZM
Principles of Macroeconomics
Description

UU-MKT-2000-ZM
Marketing
Description

UU-FNE-2660-ZM
Managerial Finance
Description

UU-BBA-2010-ZM
Law for Business
Description

UU-MKT-2410-ZM
Advertising
Description

UU-MKT-2420-ZM
International Marketing
Description

UU-MKT-2440-ZM
Consumer Behaviour
Description

UU-PSY-1000-ZM
General Psychology I
Description

UU-BBA-4010-ZM
Research Methods in Business
Description

UU-COM-1010-ZM
Introduction to Information Technology
Description

UU-MKT-3520-ZM
Marketing and Social Responsibility
Description

UU-MKT-3530-ZM
Relationship Marketing and Internal Marketing
Description

UU-BBA-2001-ZM
Research and Writing
Description

UU-BBA-3012-ZM
Organizational Behaviour
Description

UU-BBA-1000-ZM
Business Ethics
Description

UU-MKT-3000-ZM
Public Relations
Description

UU-MKT-3610-ZM
Marketing for New Products
Description

UU-BBA-4020-ZM
Strategy and Business Policy
Description

UU-MAN-4010-ZM
Operations Management
Description

UU-MKT-4730-ZM
Marketing of Services
Description

UU-MKT-4740-ZM
Media Planning
Description

UU-MKT-4750-ZM
Brand Marketing
Description

UU-ACG-4500-ZM
Performance Management
Description

UU-MKT-4820-ZM
Sales and Selling Management
Description

UU-MKT-4830-ZM
Small firms and B2B Marketing
Description

UU-MKT-4840-ZM
Marketing Research
Description

UU-MKT-4025-ZM
Final Year Project
Description
